Messenger and message
Date:Evolution has made humans great at conserving energy. Laziness was a winning survival strategy. Communication requires energy, so we better make sure that there's a purpose to expressing oneself.
Everything that is said is said for a reason, a product of the messenger's incentives - concious or unconcious. Incentives are sometimes apparent within the message itself, often not. The recipient can only truly understand the message if they also understand the messenger's incentives. Truth is a fluid concept relative to one's perspective and one's perspective is shaped by one's incentives.
The messenger's incentives do not always align with the recipient's. Some of us are very skilled at hiding our incentives, from ourselves and from others. The truth isn't always as beautiful as one wants it to be. Power, status and money are common incentives. The will to survive runs deep.
Understanding the other's incentives often requires energy and deep thought. It's not surprising that many messages are absorbed without proper analysis. Laziness is a winning survival strategy.
However, when incentives are clearly apparent - as when a business leader expresses themselves in traditional or social media - the situation becomes deeply absurd when their message is absorbed or relayed, accepted at face value without analysis.